Total Transactions
370
Total Units Sold
865
Top Customer
John (186 tx)
Top Product
Herbal Teas (100 units)
Monthly Purchase Velocity
Units purchased per month by top customers
Customer Share
Percentage of total transactions
Top 10 Products by Volume
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2025 Strategy
Target Lisa
Strategy: Subscriptions & Bulk.
Convert her frequent (177 tx) single-item purchases of Coconut Water, Supplements, and Teas into recurring monthly bundles. Cross-sell premium yoga/fitness gear.
Target John
Strategy: Project Bundling.
Shift piecemeal purchases (186 tx) of Tools, Paint, and Decor into high-ticket "Room Renovation Kits". Offer him a VIP Contractor loyalty tier.
Re-activate Others
Target low-frequency buyers (Brian, Michael, Ben) with tailored lifecycle emails: Workwear, Luxury Outdoors, and Specialty Foods respectively based on their 2024 intent.